| Credit Hours: |
3 |
| Contact Hours: |
3
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| Laboratory Fee: |
None.
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| Prerequisites: |
There are no prerequisites for this course.
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| Corequisites: |
There are no corequisites for this course.
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| Comments: |
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| Catalog Description: |
This course covers the history and development of mass media and how
those media affect society. Media covered include the
internet, newspapers, magazines, radio, television, and film, along
with a study of the impact of advertising and public relations.
General education, Communications.
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| Required Materials: |
Books:
- Campbell. Media Essentials, 2nd ed., Bedford St. Martins. Copyright 2013, 2013. ISBN: 9781457601088
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| Supplemental Materials: |
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| Special Requirements: |
None
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| Program Learning Outcomes: |
Global Learning Outcomes
I. Critical Thinking: The student analyzes, evaluates, and, if
necessary, challenges the validity of ideas, principles, or data in
order to develop informed opinions, probable predictions, or
defensible conclusions.
IV. Information Literacy: The student effectively locates,
evaluates, and applies information from a variety of sources.
V. Cultural Literacy: The student demonstrates an understanding of
human culture and its diversity.
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| Course Learning Outcomes: |
At the end of the course, students will be able to:
1. Trace the history of mass media in the United States.
2. Explain how the various media survive and thrive (economics).
3. Explain how technology is changing media.
4. Show an understanding of media careers today.
5. Discuss issues affecting media (such as violence and other
controversial content, commercialism, censorship).
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| Methods of Evaluation: |
Evaluation of student progress towards achieving the stated learning
outcomes and performance objectives is the responsibility of the
instructor, within the policies of the college and the department.
Detailed explanation is included in the expanded syllabus developed
by the instructor for each section being taught.
Students will take two major exams that cover media history,
communications theory, economics, print media, film, broadcasting,
recorded music, the Internet, advertising, public relations, media
ethics, and the relationship of government to media. Students also
take about a dozen short quizzes based on assigned reading and write
a paper analyzing an issue of a newspaper or magazine, radio or TV
ad, music video, or some other media form.
Test scores, quizzes, the analytical paper, and to a lesser extent,
class participation, determine course grades. Students may earn
extra points by doing research and making reports to the class.
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| Flexibility: |
It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.
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| Student Email Accounts: |
Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.
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| Note: |
For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.
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| Equity Statement: |
Pensacola State College does not discriminate on the basis of race, color, national origin, sex, disability, age, religion, marital status, pregnancy, sexual orientation, gender identity or genetic information in its programs, activities and employment. For inquiries regarding the College's non-discrimination policies, contact: The Executive Director of Institutional Equity and Student Conduct 1000 College Boulevard. Building 5, Pensacola, Florida 32504 (850) 484-1759
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