District Syllabus
Survey Of Mass Communication

Credit Hours: 3
Contact Hours: 3
Laboratory Fee: None.
Prerequisites: There are no prerequisites for this course.
Corequisites: There are no corequisites for this course.
Catalog Description:
This course covers the history and development of mass media in the 
U.S. and how those media affect society. Media covered include 
newspapers, magazines, radio, television and film along with a study 
of the impact of advertising and public relations.
Required Materials: Books:
  • Campbell. Media Essentials, 2nd ed., Bedford St. Martins. Copyright 2013, 2013. ISBN: 9781457601088
Supplemental Materials: Additional materials may be assigned by the instructor to supplement the required materials. -->
Special Requirements: None
Program Learning Outcomes:
Global Learning Outcomes
I. Critical Thinking: Students will evaluate the validity of their 
own and others’ ideas through questioning, analyzing, and 
synthesizing results into the creative process. 	    	
IV. Information Management: Students will use effective strategies 
to collect, verify, document and manage information from a variety 
of sources.  
V. Cultural Literacy: Students will develop an appreciation of human 
culture and its diversity and the role of the creative arts in 

Course Learning Outcomes:
At the end of the course, students will be able to:
1. Trace the history of mass media in the United States.
2. Explain how the various media survive and thrive
3. Explain how technology is changing media.
4. Show an understanding of media careers today.
5. Discuss issues affecting media (such as violence and other
controversial content, commercialism, censorship).
Methods of Evaluation:
Evaluation of student progress towards achieving the stated learning 
outcomes and performance objectives is the responsibility of the 
instructor, within the policies of the college and the department. 
Detailed explanation is included in the expanded syllabus developed 
by the instructor for each section being taught.

Students take two major exams: The first covers media history,
communications theory, economics, and an analysis of the print media 
today; the second covers analysis of other media today (film,
broadcasting, recorded music, the Internet), the functions of 
advertising and public relations, media ethics, and the relationship
of government to media. Students also take about a dozen short
quizzes based on assigned reading and write a paper analyzing an 
issue of a newspaper or magazine, radio or TV ad, music video, or
some other media form.

Test scores and, to a lesser extent, class participation, determine
course grades. Students may earn extra points by doing research and 
making reports to the class.
Flexibility: It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.

Student Email Accounts: Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.

Note: For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.

Equity Statement: Pensacola State College does not discriminate against any person on the basis of race, ethnicity, national origin, color, gender/sex, age, religion, marital status, pregnancy, disability, sexual orientation, gender identity, or genetic information in its educational programs, activities or employment. For inquiries regarding Title IX and the college’s nondiscrimination policies, contact the Associate Vice President for Institutional Diversity/Title IX Officer at (850) 484-1759, Pensacola State College, 1000 College Blvd., Pensacola, Florida 32504.