There are no prerequisites for this course.
There are no corequisites for this course.
||This course covers the history and development of mass media in the
U.S. and how those media affect society. Media covered include
newspapers, magazines, radio, television and film along with a study
of the impact of advertising and public relations.
- Campbell. Media Essentials, 2nd ed., Bedford St. Martins. Copyright 2013, 2013. ISBN: 9781457601088
|Program Learning Outcomes:
Global Learning Outcomes
I. Critical Thinking: Students will evaluate the validity of their
own and others’ ideas through questioning, analyzing, and
synthesizing results into the creative process. Students will:
A. Evaluate information, text, and numerical and/or graphical
data for validity, recognizing when conclusions are reached or
decisions made in the absence of complete information.
B. Analyze data from a variety of media sources, distinguishing
between facts and opinions, judgments and inferences, and the
objective and subjective.
IV. Information Management: Students will use effective strategies to
collect, verify, document and manage information from a variety of
sources. Students will:
A. Understand how information is organized and presented in the
mass media, including print, sound, visual, and Web sources.
B. Determine how information is produced and presented in the
media, including its
relationship to social, political, economic, and legal issues.
V. Cultural Literacy: Students will develop an appreciation of human
culture and its diversity and the role of the creative arts in
society. Students will:
B. Critically analyze and discuss the mass media’s reflection of
diverse cultures and world views, noting also the impact of the mass
media upon audience perception.
C. Assess mass media messages, derive important news and other
essential information from a variety of sources, and thoughtfully use
this knowledge as responsible citizens.
|Course Learning Outcomes:
At the end of the course, students will be able to:
- Trace the history of mass media in the United States.
- Explain how the various media survive and thrive
- Explain how technology is changing media.
- Show an understanding of media careers today.
- Discuss issues affecting media (such as violence and other
controversial content, commercialism, censorship).
|Methods of Evaluation:
||Evaluation of student progress towards achieving the stated learning
outcomes and performance objectives is the responsibility of the
instructor, within the policies of the college and the department.
Detailed explanation is included in the expanded syllabus developed
by the instructor for each section being taught.
Students take two major exams: The first covers media history,
communications theory, economics, and an analysis of the print media
today; the second covers analysis of other media today (film,
broadcasting, recorded music, the Internet), the functions of
advertising and public relations, media ethics, and the relationship
of government to media. Students also take about a dozen short
quizzes based on assigned reading and write a paper analyzing an
issue of a newspaper or magazine, radio or TV ad, music video, or
some other media form.
Test scores and, to a lesser extent, class participation, determine
course grades. Students may earn extra points by doing research and
making reports to the class.
|| It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.
|Student Email Accounts
||Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.
|| For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.