District Syllabus
Marketing For Managers

Credit Hours: 3
Contact Hours: 3
Laboratory Fee: None.
Prerequisites: There are no prerequisites for this course.
Corequisites: There are no corequisites for this course.
Catalog Description:
Students will develop the marketing skills necessary for the 
technology manager.  Students will understand the strategies of 
marketing and how to draft and execute a marketing plan.  The course 
covers full life-cycle product marketing support as well as the 
marketing services.
Required Materials: Books:
  • Iacobucci, Dawn. MM3, ed., Cengage Learning, 2013. ISBN: 9781133190608
Supplemental Materials: Additional materials may be assigned by the instructor to supplement the required materials. -->
Special Requirements: None
Program Learning Outcomes:
Bachelor of Applied Science Learning Outcomes (Organizational 
1.  Apply the rules and principles of law and ethics.
2.  Apply organizational strategies.
3.  Communicate professionally.
4.  Manage information to support organizational goals.
5.  Demonstrate effective management of a business organization.

Course Learning Outcomes:
Upon completion of this course, the successful student will be able 
1. Be familiar with the basic principles of marketing
2. Understand all facets of marketing strategy
3. Accomplish implementation planning
4. Use different types of project, process, and vendor management
5. Understand both organizational management and leadership
6. Set up reporting, measurement, feedback, and control systems, and 
   analyze and use the output of these systems.
Methods of Evaluation:
Evaluation of student progress towards achieving the stated learning 
outcomes and performance objectives is the responsibility of the 
instructor, within the policies of the college and the department.  
Detailed explanations are included in the expanded Syllabus developed 
by the instructor for each section being taught.
Flexibility: It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.

Student Email Accounts: Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.

Note: For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.

Equity Statement: Pensacola State College does not discriminate against any person on the basis of race, ethnicity, national origin, color, gender/sex, age, religion, marital status, pregnancy, disability, sexual orientation, gender identity, or genetic information in its educational programs, activities or employment. For inquiries regarding Title IX and the college’s nondiscrimination policies, contact the Associate Vice President for Institutional Diversity/Title IX Officer at (850) 484-1759, Pensacola State College, 1000 College Blvd., Pensacola, Florida 32504.