There are no prerequisites for this course.
There are no corequisites for this course.
The analysis of the potential target market, the marketing mix in
relation to its market, channels of distribution, sales promotion, and
- Perrault, Cannon, and McCarthy. Basic Marketing (w/out Access Code) (2nd of 2 choices), 19 ed., McGraw-HIll, 2013. ISBN: 9780078028984
- Perrault, Cannon, and McCarthy. Loose Leaf for Basic Marketing Edition (1st of 2 choices), 19 ed., McGraw-HIll, 2013. ISBN: 9780077512521
Additional materials may be assigned by the instructor to supplement the required materials. -->
|Program Learning Outcomes:
Upon course completion, the student will be able to:
- Differentiate between macro and micro-marketing problems
and recognize the importance of the emphasis for micro-marketing.
- Answer criticisms of marketing based on current marketing
- Specify the characteristics and buying habits of both final and
intermediate target customers.
- Identify the procedure involved in developing products and
product lines to satisfy the desires of the customer.
|Course Learning Outcomes:
To achieve these learning outcomes, the following will be
- List the activities and institutions needed to provide time,
place and possession of the utilities needed to satisfy target
- Define the function and role of promotion as applied to
- Identify the use of price as a qualifying factor when dealing
with pricing objectives and policies.
- Describe a total marketing system which seeks to reach the
firm’s goals by making the most effective possible use of the
|Methods of Evaluation:
Evaluation of student progress towards achieving the stated learning
outcomes and performance objectives is the responsibility of the
instructor, within the polices of the college and the department.
Detailed explanation is included in the expanded syllabus developed
by the instructor for each section being taught.
It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.
|Student Email Accounts
||Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.
For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.