| Credit Hours: |
3 |
| Contact Hours: |
3
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| Laboratory Fee: |
None.
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| Prerequisites: |
There are no prerequisites for this course.
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| Corequisites: |
There are no corequisites for this course.
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| Comments: |
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| Catalog Description: |
A comprehensive overview of marketing strategies and emerging
technologies that might effectuate productive network systems. The
primary focus will be on processes within the health care system
from an administrative perspective.
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| Required Materials: |
Books:
- Berkowitz, E.. Essentials of Health Care Marketing, 3rd ed., Jones and Barlett Learning, LLC, 2011. ISBN: 97807637833334
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| Supplemental Materials: |
Additional materials may be assigned by the instructor to supplement the required materials. -->
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| Special Requirements: |
None
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| Program Learning Outcomes: |
Bachelor of Applied Science Learning Outcomes (Health Care
Management):
1. Apply the rules and principles of law and ethics.
2. Apply organizational strategies.
3. Communicate professionally.
4. Manage information to support organizational goals.
5. Develop a strategic plan for a healthcare facility.
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| Course Learning Outcomes: |
Upon completion of this course, the successful student will
demonstrate an understanding of:
1. The evolving health services industry structure and explain the
role of marketing in healthcare organizations.
2. Effective marketing strategies in healthcare organizations.
3. Various types of media (print, web, broadcast, and social media)
and evaluate the effectiveness and impact of each in the healthcare
market.
4. The competitive market and how to develop an effective marketing
plan for a healthcare organization.
5. The impact of culture and diversity on the marketing of
healthcare services.
6. Public and media relations and the impact of various media
devices employed to market healthcare services.
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| Methods of Evaluation: |
Evaluation of student progress towards achieving the stated learning
outcomes and performance objectives is the responsibility of the
instructor, within the policies of the college and the department.
Detailed explanations are included in the expanded syllabus developed
by the instructor for each section being taught.
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| Flexibility: |
It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.
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| Student Email Accounts: |
Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.
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| Note: |
For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.
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| Equity Statement: |
Pensacola State College does not discriminate against any person on the basis of race, ethnicity, national origin, color, gender/sex, age, religion, marital status, pregnancy, disability, sexual orientation, gender identity, or genetic information in its educational programs, activities or employment. For inquiries regarding Title IX and the college’s nondiscrimination policies, contact the Associate Vice President for Institutional Diversity/Title IX Officer at (850) 484-1759, Pensacola State College, 1000 College Blvd., Pensacola, Florida 32504.
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