District Syllabus
Health Care Marketing

Credit Hours: 3
Contact Hours: 3
Laboratory Fee: None.
Prerequisites: There are no prerequisites for this course.
Corequisites: There are no corequisites for this course.
Catalog Description:
A comprehensive overview of marketing strategies and emerging 
technologies that might effectuate productive network systems. The 
primary focus will be on processes within the health care system 
from an administrative perspective.
Required Materials: Books:
  • Berkowitz, E.. Essentials of Health Care Marketing, 3rd ed., Jones and Barlett Learning, LLC, 2011. ISBN: 97807637833334
Supplemental Materials: Additional materials may be assigned by the instructor to supplement the required materials. -->
Special Requirements: None
Program Learning Outcomes:
Upon successful completion of the program students will:
  1. Demonstrate an understanding of the knowledge, skills, and processes necessary to effectively manage fiscal, human, and physical resources in a health care setting.
  2. Demonstrate knowledge of current issues and trends in a changing health care environment.
  3. Demonstrate knowledge of current computer technology used in a health care setting.
Course Learning Outcomes:
Upon completion of this course, the successful student will 
demonstrate an understanding of:
1.  The evolving health services industry structure and explain the 
role of marketing in healthcare organizations.
2.  Effective marketing strategies in healthcare organizations.
3.  Various types of media (print, web, broadcast, and social media) 
and evaluate the effectiveness and impact of each in the healthcare 
4.  The competitive market and how to develop an effective marketing 
plan for a healthcare organization.
5.  The impact of culture and diversity on the marketing of 
healthcare services.
6.  Public and media relations and the impact of various media 
devices employed to market healthcare services.              
Methods of Evaluation:
Evaluation of student progress towards achieving the stated learning 
outcomes and performance objectives is the responsibility of the 
instructor, within the policies of the college and the department.  
Detailed explanations are included in the expanded syllabus 
by the instructor for each section being taught.
Flexibility: It is the intention of the instructor to accomplish the objectives specified in the course syllabus. However, circumstances may arise which prohibit the fulfilling of this endeavor. Therefore, this syllabus is subject to change. When possible, students will be notified of any change in advance of its occurrence.

Student Email Accounts: Pensacola State College provides an institutional email account to all credit students. Pirate Mail is the official method of communication, and students must use Pirate Mail when communicating with the College. In cases where companion software is used for a particular class, emails may be exchanged between instructor and student using the companion software.

Note: For students with a disability that falls under the Americans with Disability Act or Section 504 of the Rehabilitation Act, it is the responsibility of the student to notify Student Resource Center for ADA Services to discuss any special needs or equipment necessary to accomplish the requirements for this course. Upon completion of registration with the Student Resource Center for ADA Services office, specific arrangements can be discussed with the instructor.

Equity Statement: Pensacola State College does not discriminate against any person on the basis of race, ethnicity, national origin, color, gender/sex, age, religion, marital status, pregnancy, disability, sexual orientation, gender identity, or genetic information in its educational programs, activities or employment. For inquiries regarding Title IX and the college’s nondiscrimination policies, contact the Associate Vice President for Institutional Diversity/Title IX Officer at (850) 484-1759, Pensacola State College, 1000 College Blvd., Pensacola, Florida 32504.